Sakib Al Hasan
Mymensingh Polytechnic Institute • Mymensingh, Bangladesh
Engineering high-ROI paid ad campaigns, algorithmic audience targeting, multi-platform ad funnels, and data-backed performance marketing.
Engineering Background & Focus
Sakib leads Nexora's performance marketing, paid acquisition, and growth engineering division. Studying Computer Science & Technology (CST) at Mymensingh Polytechnic Institute alongside the engineering core, he combines algorithmic data analysis with consumer psychology to scale businesses predictably.
His methodology treats marketing as an exact science: structured A/B creative testing, server-side Conversion API (CAPI) tracking, dynamic retargeting matrices, and relentless return on ad spend (ROAS) optimization across Meta Ads Manager, Google Ads, and TikTok.
At Nexora, Sakib works synergistically with UI/UX designers and full-stack engineers to ensure that marketing funnels, landing pages, and lead capture systems convert incoming traffic at industry-leading benchmarks.
Professional Philosophy
“Traffic without conversion is vanity; ads without measurable ROAS are just an expense. We architect high-intent paid campaigns where every single taka or dollar invested yields compound revenue growth.”
Core Domain Expertise & Specializations
A rigorous breakdown of technical areas where Sakib engineers production solutions.
Meta Ads & Algorithmic Campaign Architecture
Executing Advantage+ campaigns, lookalike audience segmentation, dynamic creative optimization (DCO), and server-side Conversions API (CAPI) setup.
Google Search & High-Intent PPC Campaigns
Deploying high-intent keyword architectures, negative keyword pruning, responsive search ads, Quality Score optimization, and Google Performance Max.
Conversion Rate Optimization & Funnel Engineering
Collaborating directly with design and development teams to craft frictionless landing page offer flows, heat-map audits, and high-conversion hooks.
Data Analytics & Full-Funnel Attribution
Configuring Google Analytics 4 (GA4), UTM parameter tracking frameworks, customer acquisition cost (CAC) modeling, and customer lifetime value (LTV) projections.
Key Architectural Milestones & Deliverables
Proven platforms, infrastructure, and audit projects delivered with verified outcomes.
E-Commerce High-ROAS Scaling Campaign
Lead Paid Ads StrategistRestructured ad account hierarchy, implemented full-funnel dynamic retargeting, and optimized CAPI server tracking for a direct-to-consumer brand.
B2B SaaS Enterprise Lead Generation Pipeline
Growth Marketer & Media BuyerBuilt multi-stage search and retargeting ads capturing qualified tech decision makers with high-intent demo booking offers.
Omni-Channel Brand Launch Blitz
Campaign ArchitectOrchestrated coordinated multi-platform launch combining Google Search capture with Meta storytelling ads for a regional tech startup.
Collaborate Directly
Need Sakib's specialized expertise on your web application architecture, security audit, or design sprint?
Technical Arsenal
Paid Advertising Channels
Tracking & Marketing Tech
Strategy & Optimization
Conversion & Growth
Academic & Credentials
Mymensingh Polytechnic Institute
Combining computer systems, algorithms, and data logic with advanced digital marketing and audience targeting systems.
Digital Advertising Industry Certification
Hands-on mastery in high-budget campaign management, conversion tracking APIs, and scalable media buying frameworks.